Academic Programs

Bachelor of Textile Marketing and Management (BTMM)

Program Overview

Textile and clothing sector is the biggest contributor in the national economy of Pakistan. It contributes 9% to the GDP and 55% in the total export of the country. In addition to employment in production and quality control areas of textile and clothing industry, there is a vast scope in the marketing of textile products. It has been observed that marketing, merchandising, sourcing and general management personnel serving in textile industry lack basic technical knowledge of textile manufacturing processes and products, thus leaving a big gap in quality of marketing and management. This program is focused on producing graduates with a blend of technical, marketing and management knowledge related to textile industry which will enable them to perform better than the personnel working in the fields with simple business education. It will also help in bridging the gap and hence enhance the performance of the industry in the competent world market.

Program Objectives

The core objective of the program is to produce graduates with a blend of knowledge related to textile materials, manufacturing techniques, quality assurance, management and marketing of textile products to a variety of customers in the world. Another objective is to fill the gap in provision of skilled and qualified merchandisers in garment and fashion industries. This will be achieved by imparting knowledge about norms and practices of dealing with customers in these areas.

Career Paths

The graduates of BTMM program will be able to pursue their professional career as merchandisers in garment manufacturing industry, merchandisers in textile and fashion industry, marketing managers in all fields of textile and fashion industry, sourcing managers in all fields of textile and fashion industry, and supply chain managers in all departments of textile and fashion industry.

Admission Criteria

  • FA/FSc with minimum 50% or equivalent qualification
  • NTS-NAT/UMT admission test with minimum 50% marks

Program Summary

Minimum/Maximum Duration                  4/6 years

Credit Hours                                                134

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